《团购生意启示录》:疫情常态化的“变”与“不变”

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网络情缘1 普通会员 2022-07-29 17:56:40
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display: inline-block;"><img src="http://gungyn.cn/static/image/common/arw_r.gif" class="vm" alt="回帖奖励" style="overflow-wrap: break-word; vertical-align: middle;"></span></p></p></p><p class="pct" style="overflow-wrap: break-word; padding-bottom: 1em;"><p class="pcb" style="overflow-wrap: break-word; clear: left; margin-right: 0px;"><p class="t_fsz" style="overflow-wrap: break-word; min-height: 100px;"><table cellspacing="0" cellpadding="0" style="overflow-wrap: break-word; empty-cells: show; table-layout: fixed; width: 918px;"><tbody style="overflow-wrap: break-word;"><tr style="overflow-wrap: break-word;"><td class="t_f" id="postmessage_874922" style="overflow-wrap: break-word; font-size: 14px;">2022年3月,一场突如其来的疫情反复,使本已趋向平稳的战“疫”进程再次跌宕起来,同时也在提醒着整个运动团购圈,疫情常态化并不是一句空话,是我们需要适应的现实。<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">天马运动团购业务总监(花名),拥有13年销售从业经验,邀您一起畅谈如何在疫情常态化下有效应变运动团购生意。<br style="overflow-wrap: break-word;"><img id="aimg_29277" aid="29277" src="http://gungyn.cn/data/attachment/forum/202207/29/165021ehkgt80evfg9v9tk.png" zoomfile="data/attachment/forum/202207/29/165021ehkgt80evfg9v9tk.png" file="data/attachment/forum/202207/29/165021ehkgt80evfg9v9tk.png" class="zoom" width="553" inpost="1" lazyloaded="true" initialized="true" height="728" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">团购生意启示录<br style="overflow-wrap: break-word;">疫情常态化的“变”与“不变”<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">新冠爆发至今两年多,团购各个业态都因为疫情发生了巨大的改变,从最初惊慌失措到坦然应对,从关门避客到积极投身抗疫物资采买,从活动类型订单到单位采买,从传统批采到内网一件代 发。<br style="overflow-wrap: break-word;"><img id="aimg_29278" aid="29278" src="http://gungyn.cn/data/attachment/forum/202207/29/165022qkzztt8iuvht3t3q.png" zoomfile="data/attachment/forum/202207/29/165022qkzztt8iuvht3t3q.png" file="data/attachment/forum/202207/29/165022qkzztt8iuvht3t3q.png" class="zoom" width="505" inpost="1" lazyloaded="true" height="337" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">在变与不变中求胜,我觉得我们更需要一种精神——敢于与疫情斗争,敢于适应环境顺应变化。<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">最直观来说,就是通过深挖下游客户需求提升服 务,整合供应链平台资源的行动与效率。疫情环境下,团购生意不再一成不变,拿得住客户需求,做得好优质服务,就能抓得住商机。<br style="overflow-wrap: break-word;"><img id="aimg_29279" aid="29279" src="http://gungyn.cn/data/attachment/forum/202207/29/165024ywg0e8vw8gp3ljjr.png" zoomfile="data/attachment/forum/202207/29/165024ywg0e8vw8gp3ljjr.png" file="data/attachment/forum/202207/29/165024ywg0e8vw8gp3ljjr.png" class="zoom" width="485" inpost="1" lazyloaded="true" height="274" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">案例一<br style="overflow-wrap: break-word;">封控下物流发货难题直接“盘 它”<br style="overflow-wrap: break-word;">天马运动平台华东区团购客户陆总,三月初成功中标浙江某系统单位福利——1000双运动鞋采购金额35万。<br style="overflow-wrap: break-word;"><img id="aimg_29280" aid="29280" src="http://gungyn.cn/data/attachment/forum/202207/29/165025v7a6qrnq705phv6v.png" zoomfile="data/attachment/forum/202207/29/165025v7a6qrnq705phv6v.png" file="data/attachment/forum/202207/29/165025v7a6qrnq705phv6v.png" class="zoom" width="553" inpost="1" lazyloaded="true" height="311" initialized="true" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">但是紧接着他就遇到了超级大难题:由于疫情管控,单位不能组 织集中领取,需要将1000双鞋一客一单分发到个人。<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">由于之前没做过类似订单,客户找到天马运动寻求帮助。我们销售团队快速响应,利用淮安仓现货资源协助调整方案,确保100%交单率;同时对接陆总业务团队使用系统批量导单功能,并按模板采集代 发客户信息。<br style="overflow-wrap: break-word;"><img id="aimg_29281" aid="29281" src="http://gungyn.cn/data/attachment/forum/202207/29/165027ncy61wzei0w8jjce.png" zoomfile="data/attachment/forum/202207/29/165027ncy61wzei0w8jjce.png" file="data/attachment/forum/202207/29/165027ncy61wzei0w8jjce.png" class="zoom" width="554" inpost="1" lazyloaded="true" height="313" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">第二天在得到双方确认通知后,第一时间完成1000人订单导入系统,天马销售人员开启全程跟单模式。当天下午7点,仓储完成1000个单号反馈及回传。3天后,发货订单完成全部签收!<br style="overflow-wrap: break-word;">时间总进度提前5天完成,甲方总采和各地分公司负责人都非常满意。项目结算后,陆总也表示:没想到会如此顺畅,以后这类订单会多多接洽,交给天马完全放心!<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">案例二<br style="overflow-wrap: break-word;">后疫情时代如何才能“突出重围”?传统的团购生意目前还在做单位、做客情、找活动、招投标。但随着疫情管控常态化,变化不断,各类职工活动、运动会、赛事都在缩减,貌似大家口中不景气的生意,但不变的是全民健身的热度不减,并因此带来的商机。<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">随着年轻一代采购主管的上位,大家对团购采买品类、品牌、采购形式又有了新的理解,对个性化需求也越来越强烈,抓得住年轻群体,就能抓得住生意,抓得住未来!<br style="overflow-wrap: break-word;"><img id="aimg_29282" aid="29282" src="http://gungyn.cn/data/attachment/forum/202207/29/165028x1xmkq4swr5b1yil.png" zoomfile="data/attachment/forum/202207/29/165028x1xmkq4swr5b1yil.png" file="data/attachment/forum/202207/29/165028x1xmkq4swr5b1yil.png" class="zoom" width="553" inpost="1" lazyloaded="true" _load="1" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">天马运动平台客户苏总,从事小家电团购生意,代理苏泊尔、小熊等多个品牌,在福利团购、礼品采买、单位内网平台都有销售通路。<br style="overflow-wrap: break-word;">随着同质化产品越来越多,利润薄、库存积压、疫情管控等问题,生意经营“捉襟见肘”,团购生意急需新的品类来破 局!<br style="overflow-wrap: break-word;"><img id="aimg_29283" aid="29283" src="http://gungyn.cn/data/attachment/forum/202207/29/165029j3vf58no4o38evr4.png" zoomfile="data/attachment/forum/202207/29/165029j3vf58no4o38evr4.png" file="data/attachment/forum/202207/29/165029j3vf58no4o38evr4.png" class="zoom" width="553" inpost="1" lazyloaded="true" _load="1" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">1月份经朋友介绍,苏总结识了“天马运动”。在和业务团队对接的过程中,对天马、对运动品团购行业、对自己的经营发展方向有了更好的认知,也坚定了自己企业的发展方向。在整合平台资源下,苏总通过“借力打力”,2月份在某集团公司员工福利供应商评选中突围,一举拿下运动鞋服品类的供应资格。<br style="overflow-wrap: break-word;">在随后的选品、上架、库存更新、订单代发、售后、资质提供等业务对接环节中,天马销售团队全程无缝对接。<br style="overflow-wrap: break-word;"><img id="aimg_29284" aid="29284" src="http://gungyn.cn/data/attachment/forum/202207/29/165031bgqgisgii4g7sla7.png" zoomfile="data/attachment/forum/202207/29/165031bgqgisgii4g7sla7.png" file="data/attachment/forum/202207/29/165031bgqgisgii4g7sla7.png" class="zoom" width="553" inpost="1" lazyloaded="true" _load="1" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">3月疫情居家隔离期间,当其它入驻供应商纷纷暂停业务,苏总通过天马代发的运动品福利订单仍然不断,当月共产生2400单,销售金额65万。<br style="overflow-wrap: break-word;">4月份,除斯凯奇、彪马等品牌外,他又通过补增的形式增加了蓝步、MLB等品牌。<br style="overflow-wrap: break-word;"><img id="aimg_29285" aid="29285" src="http://gungyn.cn/data/attachment/forum/202207/29/165032gsy8ympaag6a88az.png" zoomfile="data/attachment/forum/202207/29/165032gsy8ympaag6a88az.png" file="data/attachment/forum/202207/29/165032gsy8ympaag6a88az.png" class="zoom" width="554" inpost="1" lazyloaded="true" _load="1" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">苏总提到通过增加品牌和品类,能圈粉一大波年轻职工的消费,对以后的生意也是充满信心。我只管接单,剩下交给天马运动”高效的业务团队、精准快速的发货能力、优质的服 务…&nbsp;<img id="aimg_29286" aid="29286" src="http://gungyn.cn/data/attachment/forum/202207/29/165033dfi8ex9spp8xa69i.png" zoomfile="data/attachment/forum/202207/29/165033dfi8ex9spp8xa69i.png" file="data/attachment/forum/202207/29/165033dfi8ex9spp8xa69i.png" class="zoom" width="553" inpost="1" lazyloaded="true" _load="1" initialized="true" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">天马运动团购平台帮助众多像北京苏总这样的团购老板们,从瞻前顾后到从容不迫,从行业小白快速转变成业务能手。省心的赚钱方式有很多,选对平台非常重要!现在,也有越来越多的团购合作伙伴在发声:“我只管接单,剩下交给天马”、“有天马在,订单我放心接”、“天马服务,天马速度,赞!上下联动、资源整合、合作共赢,打通运动产品供应链,让服务有温度、让业务有力度,也是天马运动团购销售精英们所践行和追求的。<br style="overflow-wrap: break-word;"><img id="aimg_29287" aid="29287" src="http://gungyn.cn/data/attachment/forum/202207/29/165034v9bvnm678si77scs.png" zoomfile="data/attachment/forum/202207/29/165034v9bvnm678si77scs.png" file="data/attachment/forum/202207/29/165034v9bvnm678si77scs.png" class="zoom" width="553" inpost="1" lazyloaded="true" _load="1" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">在这场全民战“疫”中,对于运动品团购来说,变的,是越来越注重深挖客户需求,提升服务水平,提高转化,以及整合供应链平台资源的应对策略部署;不变的,是对大有可为的运动品团购市场的信心与坚守。<br style="overflow-wrap: break-word;"><img id="aimg_29288" aid="29288" src="http://gungyn.cn/data/attachment/forum/202207/29/165035b7vphhvku77mh0oh.png" zoomfile="data/attachment/forum/202207/29/165035b7vphhvku77mh0oh.png" file="data/attachment/forum/202207/29/165035b7vphhvku77mh0oh.png" class="zoom" width="553" inpost="1" lazyloaded="true" _load="1" initialized="true" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;">未来,面对疫情我们要保持更平和积极的心态,多一些思考,多一份理解,勇敢面对疫情防控常态化的市场环境,努力战胜凛冽的“倒春寒”。<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">我相信抗疫取得全面胜利为时不远,团购的春天即将到来!<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">问卷链接:https://www.wjx.cn/vm/PWHblcr.aspx<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;">问卷二维码:<br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;"><img id="aimg_29289" aid="29289" src="http://gungyn.cn/data/attachment/forum/202207/29/165035va74qil9mr9zljxa.png" zoomfile="data/attachment/forum/202207/29/165035va74qil9mr9zljxa.png" file="data/attachment/forum/202207/29/165035va74qil9mr9zljxa.png" class="zoom" width="150" inpost="1" lazyloaded="true" _load="1" initialized="true" style="overflow-wrap: break-word; cursor: pointer;"><br style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;"></td></tr></tbody></table></p><p id="comment_874922" class="cm" style="overflow-wrap: break-word;"></p><p id="post_rate_div_874922" style="overflow-wrap: break-word;"></p></p></p></td></tr><tr style="overflow-wrap: break-word; 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